flaw is a sober yet striking jewelry label inspired by classic designs and natural phenomena. Precious materials are intelligently shaped into new archetypical pieces with contemporary significance. flaw celebrates femininity and emphasizes beauty, not perfection. flaw is what it is: forever and every day.

The logo we made is based on these ethics and is accompanied by a sober, minimalistic, custom made typeface: AT Flaw. Together with flaw we worked on the sober graphic design for the brand. The basic forms are shaped with great detail and precise finishing touches. Photos are shot by Stine Sampers.

flaw / Jewelry/ Rotterdam / 2015

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